Hispanic TV: Where Latino Voices Matter Most!

September 21-24

This year’s theme is “Hispanic TV: Where Latino voices Matter Most” which is particularly
appropriate given current events and the upcoming Presidential elections in the U.S.

The program on Monday, September 21 features the presentation of the Annual Hispanic Television & Video Awards which remain the highlight of the event, where leading executives, companies, organizations and on-air celebrities are honored. A new award will be introduced this year in honor of the late Rafael Eli,  co-producer of this event since its inception. The Rafael Eli awards will acknowledge individuals or organizations who were pioneers of Hispanic TV and helped to build and sustain the business.

Tuesday 22 to Thursday 24 will include keynote interviews, presentations, and panel discussions with leading executives. The topics will address media and advertising sales, brand marketing, Hispanic audience metrics and data, new programming (with a focus on election coverage and news), audience promotion, subscription marketing and content distribution.

This year’s summit celebrates Hispanic TV as the place where Latino voices matter most – where Latino viewers see and hear themselves. From sports to game shows and talent competitions, to the election campaign coverage – Hispanic TV provides Latino voices with a bigger platform greater than ever before.

 

AGENDA 

Monday, September 21, 2020
12:00 PM - 1:30 PM

Annual Hispanic Television & Video Awards

>> View the 2020 Award Recipients

Tuesday, September 22, 2020
12:00 PM - 12:30 PM

State of The Industry Address: How Hispanic TV Is Raising Our Latino Voices

This charge to the industry is delivered by a leader in the community and provides a very real perspective for the impact that video content intended for Hispanic TV and video audiences is having in today’s Latino communities.

12:30 PM - 1:00 PM

Keynote – How Hispanic Media Delivers The Hispanic Message

A leading media buyer shares a perspective on the current market and the role that media placed on Hispanic video is having in influencing, informing and entertaining the Latino community.

1:00 PM - 1:30 PM

Audiences, Brands, and Budgets for Advertising

Media buyers, brand managers, researchers and media sales executives discuss the overall challenges and opportunities for today's Hispanic marketer, especially related to sports and election content.

Wednesday, September 23, 2020
12:00 PM - 12:30 PM

State of The Hispanic Audience Address:   Listening to Latino Voices

The Latino voice will be heard in this election season like never before.  Hear how one leading news organization has engaged the voice of Latinos by encouraging news anchors, journalists, reporters and producers to provide an Hispanic perspective to their latest coverage, from the studio to the streets to the polls.

12:30 PM - 1:00 PM

Keynote: Serving Hispanic Viewers

Hispanic pay TV and connected TV subscribers are the viewers who comprise the essential core of the revenue side of the Hispanic TV business. Enjoy our keynoter’s conversation and discussion about programming affiliation, subscriber acquisition and a memorable promotion that attracted Latino viewers.

1:00 PM - 1:30 PM

Hispanic Audience Data and Metrics

This session features multiple presentations of the most recent data and findings on Hispanic audience behavior, TV viewership and consumer purchase preferences.

Thursday, September 24, 2020
12:00 PM - 12:30 PM

State of The Hispanic Programming Address: What's Next?

This programming leader shares perspectives on the effects of the pandemic on the current state of programming development, new production, and distribution platforms in an intimate one-on-one interview.

12:30 PM - 1:00 PM

Super Session: Creating New Video Content For Hispanics

Three content producers engage in an intimate fireside chat about their individual approach to meeting the challenges presented by today’s Latino viewers, brand sponsors, and developing new video content for specific Hispanic audience segments.

1:00 PM - 1:30 PM

Improving Distribution Relationships

This panel of programmers and providers discuss how the dynamic of their relationships have needed to change in order to adapt to shifts in the marketplace, and how they are moving forward together in the future.

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