Defining New Standards

September 29 - October 2

Conducted this year as a comprehensive virtual presentation the Audience Measurement Summit offers participants a one-of-a-kind opportunity to hear fresh thinking from some of the industry’s leading practitioners – as they redefine how audiences are measured, content is evaluated and advertising is justified in today’s dynamic and historically disruptive times.

Key topics include:

  • Audience measurement & validation
  • Consumer viewing behaviors
  • Viewer engagement & resonance 
  • Advertising impact, attribution & ROI
  • Data analytics
  • ACR technology
  • Data privacy
  • TV/video data infrastructure

AGENDA

Tuesday, September 29, 2020
11:00 AM - 11:30 AM (EDT)

Opening Keynote Conversation: A View From the Top With ComScore

We kick off the week with an executive-level view of the fast-changing TV/video audience measurement landscape with two top executives from one of the industry’s most innovative firms.

11:35 AM - 12:15 PM (EDT)

Panel Discussion: “TV” Audience Measurement in a Digital World

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape.  Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators and advertisers can keep up, and ultimately benefit.

Moderator: Jane Clarke - Coalition for Innovative Media Measurement (CIMM)
Jane Clarke

Panelists:

Wednesday, September 30, 2020
11:00 AM - 11:30 AM (EDT)

Keynote Conversation: ACR & The Advent of "Glass-Level" TV Data

With smart TV sales booming, the next generation of video measurement – Automated Content Recognition – beckons; we discuss ACR’s potential with two of the industry’s vanguards.

 

11:35 AM - 12:15 PM (EDT)

Panel Discussion: Television Gets “Smart”

As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior.  In this panel, we will discuss the growing array of new data sources that programmers and advertisers are tapping into to help discern real-world video consumption.

Moderator: George Ivie - Media Rating Council (MRC)
George Ivie

Panelists:

Thursday, October 1, 2020
11:00 AM - 11:30 AM (EDT)

Keynote Conversation: TV Viewership Insights from Effectv

Comcast Advertising CMO Maria Weaver distills the latest data from Effectv’s just-released report on the state of consumer viewing behaviors with VAB’s Danielle DeLauro.

 

11:35 AM - 12:00 PM (EDT)

Keynote Conversation: 605's Kristin Dolan

 

12:05 PM - 12:45 PM (EDT)

Panel Discussion: Data Analytics: TV's New Table Stakes

Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into a world of data-fueled “insights and analytics” to become an important functional discipline for survival and success.

Moderator: Jonathan Steuer - VideoAmp
Jonathan Steuer

Panelists:

Friday, October 2, 2020
11:00 AM - 11:30 AM (EDT)

Panel Discussion: TV Ad Attribution & Data-Enabled ROI

A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s advanced advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

Moderator: Howard Shimmel - Janus Strategy & Insights
Howard Shimmel

Panelists:

11:35 AM - 12:15 PM (EDT)

Panel Discussion: The Great Measurement Debate

We conjecture about the merits (and shortcomings) of the major mechanisms used to best measure viewing in the post-modern TV/video age – panel sampling, ACR, set-top data, social & more!

Moderator: Tom Weiss - Deductive
Tom Weiss

Panelists: