Opening Keynote: Brand Safety as TV Advertising Goes Over-the-Top
Connected TV is hot, attracting the attention of advertisers and media buyers. Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium. It’s also attracting fraud - causing concerns about inventory quality, invalid traffic and measurement. Top executives from the world's largest media investment company GroupM, which recently issued a brand-safety playbooks, and digital media verification company DoubleVerify, which has made comprehensive CTV measurement a priority, and advertiser Dell discuss the latest techniques for ensuring CTV media quality and performance, while the industry develops standards for the channel.