Opening Keynote: Checking Out Campaign Performance at Retail: Nancy Winé, of Kroger Precision Marketing on Attribution

At a time when advertisers insist on accountability and knowing the return on their investments, The Kroger Co., the nation's largest grocery retailer, is showing marketers if their media strategies are making cash registers ring. Earlier this year, Kroger Precision Marketing announced advanced TV capabilities through Roku and Xandr. Now the company is ready to discuss early results and how brands are using the new technology.