Maximizing the CTV Moment: Harnessing the Hottest Growing Medium in Advertising
Connected TV is officially having a moment. Consumption of CTV has dramatically accelerated and savvy advertisers are sitting on upwards of $10 billion of white hot CTV inventory, and have plans to spend even more over-the-top the coming months and years. In this panel, executives from all side of the media ecosystem will discuss what smart advertisers need to know about CTV audiences, lay out strategies for successful planning and allocation across upfront, digital direct and programmatic CTV inventory and how innovative marketers and media sales leaders are navigating this challenge. Presented by Amobee.
Moderator: Jon Lafayette - Broadcasting+Cable