Name
Opening Keynote: How ViacomCBS's Big Bet on Advanced Advertising is Paying Off
Date & Time
Thursday, September 17, 2020, 2:00 PM - 2:30 PM
Speakers
Description
Opening Keynote: How ViacomCBS's Big Bet on Advanced Advertising is Paying Off
ViacomCBS was one of the first media companies to embrace data-driven advertising and selling ads based on audiences rather than traditional demos. John Halley, COO for advertising revenue and executive VP, advanced marketing solutions, will lay out the unique capabilities ViacomCBS offers advertisers and its vision for the future.
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