Robbie Levin oversees media and brand publishers for TikTok's Content Partnerships team. In this role, he works to enhance the publisher ecosystem on the platform through strategic partnerships, product updates, creator collaborations, and more. Before TikTok, Robbie worked at Snapchat for 4 years. There, he served as a producer on the content programming team, helping build out Snapchat's lineup of UGC-driven "Our Stories" and made-for-mobile shows. Based in Los Angeles, Robbie is a cautiously optimistic Chicago sports fan.