Gonzalo currently serves as Chair of the Hispanic Marketing Council (HMC). For nearly 25 years, HMC has championed the Hispanic market in corporate boardrooms and advocated for increased investment in Hispanic marketing strategies—all while ensuring that experts with trusted Hispanic market expertise are at the forefront of this discussion. Through our collective thought leadership initiatives and groundbreaking research, we have helped marketers gain understanding, and our member firms have helped them achieve market share, increase revenue and grow profits by reaching and connecting with Hispanic consumers.  

Gonzalo is also President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Mediacom, Wavemaker, Mindshare, Essence and mSix. 

Under Gonzalo’s leadership, GroupM Multicultural handles $1B in billings from clients such as Nestle, Target, US Navy, L'Oréal, General Mills, Uber, Church & Dwight, Unilever, AARP, Universal Pictures, Purina and Google .