Michael Collette is a highly experienced startup CEO with domain expertise in media, media technology, and data-driven businesses. As founder and CEO of Deductive, he has helped the company double revenue and staff in each of the previous two years with forecast growth of another 90% growth in 2020. Previously, he was the CEO of Cognitive Networks, the market leading pioneer of Smart TV data. While at Cognitive, Michael played a leading role developing the market for granular TV data - thereby disrupting and enhancing long-entrenched incumbents such as Nielsen. Cognitive was sold to Vizio in 2015. Dativa provides data science and data engineering services to market leading companies in media, entertainment, IoT, and mobility markets.