Geoff Wolinetz is senior vice president, client relationships for FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising. He is responsible for managing relationships with FreeWheel’s premium client base, including programmers, distributors and digital first in the Americas, utilizing the company’s software and solutions to drive revenue, as well as new market growth and new customer acquisition. In this role, Geoff helps some of the largest companies in the TV industry generate profits from ad-supported content by connecting clients with FreeWheel’s technology platforms and data services, private TV inventory market and advisory services.
In addition, Geoff represents FreeWheel at executive stakeholder meetings and industry events to promote the company’s position as the premier platform for premium content. He’s also a frequent contributor to the FreeWheel blog, discussing trends in the TV market.
Geoff brings more than 20 years of advertising, media and technology experience to FreeWheel. Prior to joining the company, he spent 16 years at Turner Broadcasting, Inc., where he supported advertising and operational services in a variety of leadership roles including vice president, ad operations and ad products. While at Turner, Geoff established the organization’s sports and entertainment digital operations group, creating an online presence for a major auto racing company and securing the network’s rights to the nation’s largest collegiate basketball tournament.
Previously, Geoff served as co-chair of the Interactive Advertising Bureau mobile ad operations working group, which addressed challenges facing the industry from the perspective of ad execution and delivery.
Geoff holds a Bachelor of Arts in history from Binghamton University and resides in the New York area with his family.