Gloria’s reputation in the U.S. Hispanic Market is preceded and cemented by her media leadership at The Bravo Group, under the stewardship of Daisy Expósito-Ulla, a remarkable period that helped unleash media investment and content creation enough to change the non-mainstream media landscape. In her position as Partner and Chief Contact Strategist at d expósito & Partners, Gloria is responsible for the oversight of all media - from conventional to digital to non- conventional. She guides the media strategy and investment teams in developing action-driven and leading-edge Hispanic and broad market media strategies and campaigns for DEX clients.
Gloria has 30 years of advertising experience in the Hispanic Market and she has led some of the most successful media efforts in this industry. Throughout her career, Gloria has managed multiple accounts and categories ranging from AT&T, Amway, Sears, Bank of America, Campbell’s Soup, Procter & Gamble, Kraft, Mazda, McDonald’s, Amica Mutual Insurance and Tajín Mexican Seasoning.
Gloria has received numerous media awards in the area of strategic planning and best media innovations as well as several industry awards. In 2008, she was selected Executive Media Planner of the Year. Gloria is a member of the 4A's Media Measurement Committee. In her position, she brings the Hispanic Market perspective as it pertains to research and data/analytics that impact media measurement in the advertising industry.