Karina Dobarro is SVP, Multicultural Brand Strategy at Horizon Media. With over 15 years of experience, Karina joined Horizon in 2014 to launch the multicultural practice. She leverages her extensive knowledge of the U.S. multicultural market to develop comprehensive marketing strategies for Horizon clients. In 2019, she was instrumental in the creation and launch of Horizon Media’s new multicultural content-creative agency, 305 Worldwide, in partnership with Pitbull.
She is a member of Horizon's Diversity & Inclusion Council and core member of Horizon Unidos (BRG), where she facilitates agency events and partnerships to help the advancement of inclusion and diversity efforts within the agency. In 2016, she was recognized for her contributions towards minority media with the Agency Executive Award for Media by Broadcasting & Cable News. Most recently was honored by Adweek as Media All Star 2020.
Karina was born in Buenos Aires, grew up in Honolulu, attended college in San Francisco, and now calls New York City home..