Marisol Martínez is Vice President, Multicultural Marketing at Charter Communications. Ms. Martínez joined Time Warner Cable in 2008 as Director of Marketing, and remained with Charter when its transactions with Time Warner Cable and Bright House Networks closed in 2016. She develops strategies to reach multicultural audiences across all marketing platforms for Charter, and directs the company’s multicultural acquisition and customer relationship management for Spectrum products.
Ms. Martínez joined Time Warner Cable from Unilever where she was Multicultural Brand Manager. Before Unilever, she served as Senior Marketing Manager at Verizon Communications. Earlier in her career she held several positions at multicultural advertising agencies where she managed campaigns for several brands, including Procter & Gamble’s Downy, Pantene and Head & Shoulders, MetroPlus Health Plans and Scholastic.
Ms. Martínez is a member of Women in Cable Telecommunications (WICT) and the National Association for Multi-Ethnicity In Communications (NAMIC).
She received a B.S. in business administration and marketing from Manhattan College, and a master’s degree in strategic communications from Columbia University.