Bill Livek has been in the business of measuring consumer behavior for more than three decades. As Chief Executive Officer and Executive Vice Chairman for Comscore, Mr. Livek’s passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement. Since joining Comscore in 2016, Mr. Livek has also served as the company’s Executive Vice Chairman & President.

Prior to joining Comscore, Mr. Livek served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere. Mr. Livek previously served as Co-President of Experian Research Services, Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Vice President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO.

Mr. Livek draws upon his industry experience and audience measurement expertise as a member of the Board of Trustees for the Advertising Research Foundation, and as a frequent speaker at advertising industry events. When he’s not working towards the advancement of Comscore’s initiatives, Mr. Livek loves riding his road bicycle on the weekends. His idea of a great vacation is a scenic, weeklong bike trip.