Steve Walsh has spent his entire career pushing the envelope in audience measurement research. In his role as Executive Vice President, Local Markets & National Networks for Comscore, Steve works closely with management, sales, research and digital teams across the full television landscape – from TV stations at the local level, to station groups, up to the national networks – to demonstrate how Comscore helps clients drive revenue and market share across all video platforms. Steve brings more than 25 years of proven strategic sales and management experience to his role at Comscore, which he joined after launching and overseeing the Local Television business at Rentrak. Additionally, Steve has held key sales leadership positions at research industry startups and current standard-bearersincluding Integrated Media Measurement, Inc. (IMMI), Experian Research Services, IAG Research, TNS Media Intelligence and Nielsen Media Research. Steve is a member of the Television Bureau of Advertising (TVB), the Advertising Research Foundation (ARF) and the Radio & Television Research Council (RTRC), and a frequent speaker at prestigious universities nationwide.