As chief marketing officer at Comcast Advertising, Maria Weaver isn’t just about maintaining brand standards, rather she focuses on building a brand that customers love and trust, growing revenue through creative ideas and building programs that convert leads to sales. She is responsible for all facets of marketing for Comcast Advertising including for Effectv (formerly known as Comcast Spotlight) the advertising sales division of Comcast Cable and FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. Her scope includes overseeing over 200 marketing employees in brand marketing, creative services, product marketing, sales marketing and demand generation.
In 2016, Maria joined Effectv as senior vice president, marketing, playing a key role in redefining the Effectv brand and elevating awareness to help differentiate the company and increase revenue. She also led the development of Effectv’s award-winning advertising campaign and rebuilt a nationwide marketing organization to support the evolving needs of the business and the industry.
After being promoted to senior vice president, global marketing for Comcast Advertising in 2017, she continued her success in building high performance teams by creating a strong, international marketing organization to support the evolving needs of the business and the industry.
With more than 30 years of experience in the advertising and marketing industry, Maria’s career has come full circle- beginning in cable television sales early on, moving to content creation, distribution, digital sales and now, back to cable television advertising.
Maria held a number of senior marketing roles at Interactive One, the digital division of Urban One (formerly Radio One), including senior vice president, head of national sales and marketing. In addition, Maria was principal for Triple Threat Films and held various marketing and creative roles for Home Box Office. Maria was also senior project leader of The Red Group for Showtime. She began her advertising career with Rainbow Advertising Sales, a division of Cablevision. Maria received the National Association for Multi-ethnicity in Communications Award of Excellence for African American brand advertising campaign, the 2015 Council of Urban Professionals Catalyst Award and multiple honors from The Telly Awards and the Cable & Telecommunications Association for Marketing. She serves on the board of She Runs It, Figure Skating in Harlem and the International Radio and Television Society.
Maria holds a Bachelor of Arts in communications and media studies from Pace University and a Master of Professional Studies from Pratt Institute. She resides with her family in the New York area.