Senior Vice President, Entertainment & Content
NBCUniversal Telemundo Enterprises
Rosado leads the omnichannel content strategies and oversees content for television and digital platforms for Telemundo Network. She is responsible for organizing programming content across linear, social, streaming and new platforms while ensuring that the network is consistently providing audiences with a unified content and brand experience across all linear and non-linear distribution channels. Rosado is experienced in creating content, building an audience, and driving monetization across linear and digital platforms. Most recently, Rosado was Senior Vice President of Digital Media at NBCUniversal Telemundo Enterprises where she saw the development and execution of all digital programs across Noticias Telemundo and Digital News. She created and oversaw innovative strategies to enhance the immediate consumer experience across multiple distribution points. Prior to that, Rosado was Senior Vice President of Global Content at NBCUniversal, E! in Los Angeles where she oversaw all content, news gathering, audience development, and product for the company’s news division. During her time at E! News, she helped to expand programming and grow the brand’s footprint to more than 1 billion engagements per month in over 160 countries, making E! News the largest multiplatform entertainment news and women’s lifestyle brand globally. Earlier in her career, Rosado Executive Producer at US Weekly where she was responsible for launching and executing the company’s digital expansion, she also advised some of the world’s leading NGOs and government agencies on their digital strategies, and was a consultant to the European Central Bank ahead of the introduction of the Euro.