Executive Director, Marketing - Hispanic Strategy
Luis is a Strategic Integrated Marketing Executive and Global Digital Brand Leader. He is an award-winning subject matter expert in connecting Consumers with Brands by conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness. With a flexible mindset and ability to thrive in a fast-moving environment, Luis has directed the development of various marketing strategies that achieve short- and long-term revenue growth, integrated in both a digital-first and traditional environment. As part of his efforts, Luis assumes responsibility for developing and nurturing talent and supporting operations that foster high performance. Collaborative and ambitious, Luis' strengths include the ability to cultivate relationships throughout all levels of an organization, including gaining buy-in from executive leadership for the implementation of new marketing and branding ideas. Luis' track record of success is evident across the following industries: Multi-unit Retail Service/Franchise (Retail, QSR & Wireless/Consumer Electronics) organizations; Consumer Packaged Goods (CPG) companies; and Network Entertainment/Telecommunications organizations.