Creative Services Director, U.S. Hispanic
As the Creative Services Director for U.S. Hispanic, Antonio Rojas sets and implements the promotional and multiplatform blueprint for the portfolio’s three networks, Discovery en Español, Discovery Familia and Hogar de HGTV. Rojas oversees all aspects of the on-air, off-air and digital creative process, including the development of distinct channel identities, brand campaigns, branded entertainment and advertising across multiple cultures and platforms. Rojas also steers the strategy of Discovery en Español and Discovery Familia’s GO apps, which have seen consistent growth in users, authentication and streaming since launching in 2019. Throughout his 9 years at Discovery, Inc., Rojas built Discovery Latin America’s first pan-regional Creative Services structure in key markets, and also led the creative team for Discovery Kids. In these roles, Rojas was honored with over 100 PromaxBDA awards as well as accolades from the New York Festivals. Before joining Discovery, Inc., Rojas served as Vice President of Creative Services at Warner Channel. There, he managed brand and show-focused campaign launches across Latin America and played an instrumental role in the rollout of Warner TV Asia in the Asia-Pacific region. A native of Venezuela, Rojas graduated Summa Cum Laude from Instituto de Diseño de Caracas, with a Bachelor’s degree in Fine Arts. He is based in Miami.