Full Name
Eileen Pineiro
Job Title
Sr Channel Director
Discovery, Inc.
As the Senior Channel Director for U.S. Hispanic, Eileen Piñeiro leads the creation and execution of multi-platform strategies for the company's flagship networks- Discovery en Español, Discovery Familia and most recently played and integral role in the launch of Hogar de HGTV- in the U.S. Hispanic market. In this role, she is responsible for managing and implementing the overall linear and digital network strategy including programming and content development; media planning and promotions; advertising and affiliate marketing partnerships; integrated communications plans; social media and digital platforms. As an award-winning marketing and communications strategist, some of Piñeiro’s notable accomplishments include enhancing brand relevancy for the networks, maintaining top-3 network rankings, innovative VOD, TVE, and OTT content strategies, cross-platform campaigns, and unique promotions and events. Prior to her current position, Piñeiro led the off-network marketing of networks in the U.S. Hispanic and Latin America Markets. She also managed innovative brand-focused campaigns for MTV and Nickelodeon in Latin America, including collaboration of the networks' launches in the region. Pineiro is based in Miami. She is fluent in English and Spanish.
Eileen Pineiro