Senior Vice President, Insights and Measurement, NBCUniversal
Lauren Zweifler is Senior Vice President, Insights and Measurement, Vertical Sales Solutions, NBCUniversal. In this role, Zweifler leads the teams responsible for sales research, insights and measurement for NBCUniversal’s content verticals: Entertainment, Hispanic, Lifestyle, News and Sports. She was elevated to this role in 2017 after leading the sales organization’s Lifestyle and Hispanic research and analytics teams. Zweifler has over 20 years of experience in research and strategy, particularly in the film and television industry. Prior to joining NBCUniversal in 2014, she served as Vice President, Research and Strategy, Screenvision. In this position, she was responsible for examining campaign effectiveness and metrics to develop customized strategic solutions for local, regional, and national advertisers. From 2000-2003, Zweifler served as Director, Research, Rainbow Media (known today as AMC Networks), where she launched a strategic research department that provided data interpretation and analysis for television media programs. Before joining Rainbow Media, Zweifler also worked in research for Discovery Communications, Turner Broadcasting System, and Petry Television. Zweifler received a Bachelor of Arts in Communications Arts at the University of Wisconsin-Madison and earned her Master of Business Administration at the Fordham Gabelli School of Business. She lives in New York with her husband and daughter.