Highlights: New media entrepreneur and solution architect helping build marketplaces of the future. Former executive at Publicis Groupe; leading several new media innovations, tech start-up experience, brand management experience and finance experience. A passionate fundraiser for pediatric cancer research. Professional Experience: Tracey has been a key architect in building media’s future for more than 15 years pursuing her industry-leading expertise in areas such as advanced TV, programmatic TV, online video, cross platform video, second-by- second set-top box data, and Smart TV/ACR measurement. She played a pioneering role in bringing advertising innovation to life for some of the largest brands in the world, executing more than 250 campaigns for 50 leading clients including P&G, General Motors, Coke, Bank of America, Samsung and Kraft. As Co-founder and global director of Publicis The Pool, Scheppach and her team gained insights into emerging forms of media and helped create industry standards for new advertising models across six global markets. Scheppach is a frequent speaker and has been recognized by the Advertising Research Foundation (ARF) with a Great Mind Award, Mediaweek’s 50, and Woman to Watch by Advertising Age and was inducted into AAF’s Ad Hall of Achievement.