Peter Fondulas serves as principal at Hub Entertainment Research, directing market research on the impact of technology on consumers' entertainment decisions and behaviors. He specializes in helping TV and media companies transition most effectively to a digital environment.
Fondulas and the Hub team have conducted research for a wide variety of companies in the media and entertainment industries, including NBC, DIRECTV, AMC, Viacom, Netflix, Hulu, and every major US cable and satellite company.
Fondulas' research aims to inform all aspects of clients’ marketing initiatives, including studies to assess brand awareness and image, the market opportunity for new offerings, optimal product design and pricing, customer satisfaction, consumer purchase patterns and trends, and strategies for customer segmentation. His previous experience includes twenty years as executive vice president at the Taylor Research & Consulting Group and four years as project director at Louis Harris & Associates.
Fondulas speaks regularly at industry conferences and has been quoted frequently in such publications as MediaPost, Broadcasting & Cable, eMarketer, and Multichannel News.