AGENDA

 

Tuesday, November 16, 2021
12:00 PM - 12:30 PM (EST)

Opening Keynote: How a Major Media Buyer Evaluates Advanced Advertising Opportunities

With new data sources, targeting strategies and distribution technologies, how do media buyers decide which proposals to test, which alternatives produce results and which aren’t worth the trouble for their clients. A top media buyer speaks from experience.

Jon Lafayette Brad Stockton
12:35 PM - 1:10 PM (EST)

Panel: Addressable Advertising’s Growing Footprint

More TV networks have been able to mount addressable advertising campaigns across multiple distributors to reach a majority of TV households. Can traditional TV compete with CTV and streaming services to target individual households with appropriate advertising messages?

Jon Lafayette Daniel Church Adam Gaynor Brian Lin Tim Myers
1:15 PM - 1:45 PM (EST)

Panel: Keeping Connected TV Hot

Advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters, cord nevers and other streamers. But there’s some reluctance because of measurement and brand safety issues. What are ad-supported connected TV services doing to make buyers more comfortable with CTV?

Jon Lafayette Natalie Gabathuler-Scully Keith Norman Jessica Trainor Ilana Wollin
1:50 PM - 2:20 PM (EST)

Keynote: Enhancing the Olympic Experience for Advertisers

No event brings the world together like the Olympics. And consumers are taking the time to watch this multi-faceted, multi-day event in more ways than ever before, creating new and enhanced opportunities for advertisers to reach the most engaged audiences. NBCUniversal, which owns the media rights to the Olympic Games until 2032, is giving clients the greatest possible reach through its OnePlatform strategy by tapping into its vast linear, digital, and streaming portfolio. With a combination of creative and technology options, NBCU has already demonstrated positive marketing and ad impact for its brand partners from past Games, and looks to enhance that impact for future Olympics. Dan Lovinger, executive VP, sales and partnerships for NBC Sports Group will discuss highlights from this year’s Tokyo Games and highlight future enhancement opportunities for the upcoming Winter Olympics and beyond.

Jon Lafayette Dan Lovinger John Lisko
2:25 PM - 2:55 PM (EST)

Panel: Cashing in on OTT in Local Markets

Station owners are looking to cash in by offering more targeted advertising and incremental reach with digital inventory. digital What’s working as local advertising recovers from COVID and the boom-and-bust cycle of political advertising.

Jon Lafayette Shawn Makhijani Christopher Martinez Joe Marino
3:00 PM - 3:20 PM (EST)

The Advanced Advertising Innovation Awards

The Advanced Advertising Innovation Awards are designed to recognize campaigns that made innovative use of data and advertising technology to drive outstanding and measurable business results.

Best Use of Data in Advertising
Presented to: Gamut
Accepted by: Soo Jin Oh - Gamut
Campaign: Driving Purchase Intent with Outdoor & Fitness Enthusiasts

Best Use of Multiple Platforms
Presented to: Credit Karma & Vevo
Accepted by: Hillary McPadden - Vevo
Campaign: Credit Karma Money

Best Use of Branded Content
Presented to: FOX Entertainment
Accepted by: Laura Caraccioli - Fox Entertainment & Nancy Croston - FOX
Campaign: FOX & Pepsi – Cherries Wild

Best Campaign of the Year
Presented to: Spectrum Reach
Campaign: Proving Multiscreen Marketing Drives Outcomes: Palm Coast Ford

 
3:25 PM - 3:55 PM (EST)

Keynote: How Advanced Advertising Changed the Upfront

A top media company exec talks about how the upfront market is changing as traditional linear network advertising becomes a smaller share of inventory and revenue. How to cash in on demand for market targeted, personalized marketing and use technology to be more nimble and offer clients increased flexibility.

Jon Lafayette Evan Adlman Kim Kelleher
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]