Tuesday, November 16, 2021
12:00 PM - 12:30 PM (EST)

Opening Keynote: How a Major Media Buyer Evaluates Advanced Advertising Opportunities

With new data sources, targeting strategies and distribution technologies, how do media buyers decide which proposals to test, which alternatives produce results and which aren’t worth the trouble for their clients. A top media buyer speaks from experience.

12:35 PM - 1:05 PM (EST)

Panel: Addressable Advertising’s Growing Footprint

More TV networks have been able to mount addressable advertising campaigns across multiple distributors to reach a majority of TV households. Can traditional TV compete with CTV and streaming services to target individual households with appropriate advertising messages?

1:10 PM - 1:40 PM (EST)

Panel: How Going Public Affects Ad Tech Companies

The ad tech business is going to a round of consolidation with some companies being acquired and others opting for initial public offerings. How does being publicly traded affect a tech company’s growth and its relationship with clients.

1:45 PM - 2:15 PM (EST)

Keynote: Making a Big Event Even Bigger

Television ratings are falling for even the biggest events, so rights holders and sponsors are turning to additional platforms and technologies to increase reach and engagement with consumers. Advanced metrics can measure the impact and effectiveness of sponsorships.

2:20 PM - 2:50 PM (EST)

Panel: Keeping Connected TV Hot

Advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters, cord nevers and other streamers. But there’s some reluctance because of measurement and brand safety issues. What are ad-supported connected TV services doing to make buyers more comfortable with CTV?

2:55 PM - 3:25 PM (EST)

Panel: Cashing in on OTT in Local Markets

Station owners are looking to cash in by offering more targeted advertising and incremental reach with digital inventory. digital What’s working as local advertising recovers from COVID and the boom-and-bust cycle of political advertising.

3:30 PM - 4:00 PM (EST)

The Advanced Advertising Awards

Presenting some of the best examples of advanced advertising. Winners will be selected in categories including Best Use of Data, Outstanding Original Content and Grand Prix for Making the Cash Register Ring.

4:05 PM - 4:35 PM (EST)

Keynote: How Advanced Advertising Changed the Upfront

A top media company exec talks about how the upfront market is changing as traditional linear network advertising becomes a smaller share of inventory and revenue. How to cash in on demand for market targeted, personalized marketing and use technology to be more nimble and offer clients increased flexibility.

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