AGENDA 

Thursday, November 18, 2021
10:50 AM - 10:55 AM (EST)

Welcome Remarks & State of the Hispanic TV Market

These remarks, by the current president of the Hispanic Marketing Council and a leader in Hispanic media, outline the direction of Hispanic TV as the leading creative and business influence on the future of television and video around the world.

Bill Gannon Joe Schramm Gonzalo Del Fa
11:05 AM - 11:25 AM (EST)

Opening Keynote: Media Buying in 2022

This leading executive shares perspectives on the value of Hispanic TV media for brands in the U.S. as well as worldwide and discusses how advertisers are enjoying an unprecedented opportunity for reaching Hispanic viewers across platforms in 2021-22.

Court Stroud Isabella Sanchez
11:30 AM - 11:55 AM (EST)

Understanding The Hispanic Viewer as a Consumer

This discussion will focus on recent trends and data about Hispanic TV viewership of streamed content, and what viewer consumption tells us about the US Hispanic household.

Tom Umstead Katina Papas Wachter
12:00 PM - 12:35 PM (EST)

Panel: Media Buying and Advertising Sales

Leading media buyers and sales executives discuss the rapid changes and new opportunities for brand messaging that advanced advertising and streamed content are providing to advertisers.

Court Stroud Jason Hall Isabel Rafferty Michael Roca
12:40 PM - 1:00 PM (EST)

Hispanic Audience Data

Get the latest insights on Hispanic audience trends in this presentation from a leading network researcher.

Tom Umstead Judi Lopez
1:05 PM - 1:20 PM (EST)

Keynote: Choosing Content for Hispanic Audiences

This leading network executive shares perspectives on the increased profitability of new content creation for Hispanic audiences, worldwide.

Michael Malone Erin McPherson
1:25 PM - 1:45 PM (EST)

Promoting Content to Hispanics

Attracting viewers and subscribers continues to be the primary objective for any content provider, whether they are a network, or a platform. This top promotions exec shares some insights for planning successful campaigns.

Joe Schramm Jackie Gagne
1:50 PM - 2:35 PM (EST)

Delivering Content to Fans in 2022

This conversation focuses on the evolving business of delivering content to fans, and features leaders in distribution and programming representing both traditional delivery platforms and streamed platforms.

Tom Umstead Beatriz (Betty) Ascencio Burke Berendes Cosette Molina Robert Velez Luis Torres-Bohl
2:40 PM - 3:20 PM (EST)

Panel: Launching the One Year Countdown to Copa Mundial

This three-part session kicks off the one-year countdown to FIFA World Cup QATAR 2022.  It starts with an exclusive interview with the head of the QATAR Host Committee, followed be a brief conversation to explain unique qualities of the 2022 event, and concludes with a panel discussion with leading executives and talent about Telemundo’s Spanish language, live coverage.

Nasser Al-Khater Andres Cantor Felipe Cardenas Enrique Perez Joe Schramm Eli Velazquez Ray Warren
3:25 PM - 4:05 PM (EST)

The Annual Hispanic Television Summit Award & Closing Remarks 

The annual presentation of the Hispanic Television Awards have been the highlight of the Hispanic  Television Summit for 19 years. These coveted awards acknowledge recipients in three areas: the pioneers who have built the Hispanic Television industry, the leaders who ensure the profitability and sustainability of Hispanic Television, and the legacy stars and TV series that represent the quality of programming viewed by loyal Hispanic fans, worldwide.

Rafael Eli Award for Pioneer in Hispanic TV (Media & Publicity)
Presented to: Hispanic Marketing Council
Accepted by: Gonzalo Del Fa - Hispanic Marketing Council

Rafael Eli Award for Pioneer in Hispanic TV (Creative Agency)
Presented to: alma
Accepted by: Luis Miguel Messianu - alma

Rafael Eli Award for Pioneer in Hispanic TV (Talent)
Presented to: Mario Kreutzberger - CNN en Español

Hispanic Television Award for Corporate Leadership (Provider)
Presented to: Pluto TV
Accepted by:  Tom Ryan - ViacomCBS Streaming

Hispanic Television Legacy Award for Outstanding Achievement (Talent)
Presented to: Ana de la Reguera

Hispanic Television Legacy Award for Outstanding Achievement (TV Series)
Presented to: Estrella - Tengo Talento Mucho Talento
Accepted by: Peter Markham - Estrella Media
Accepted by: Don Cheto - Estrella Media
Accepted by: Pepe Garza - EstrellaTV
Accepted by: Ivan Stoilkovich - Estrella Media

 
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

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