|Thursday, November 18, 2021|
|10:50 AM - 10:55 AM (EST)|
Welcome Remarks & State of the Hispanic TV Market
These remarks, by the current president of the Hispanic Marketing Council and a leader in Hispanic media, outline the direction of Hispanic TV as the leading creative and business influence on the future of television and video around the world.
|11:05 AM - 11:25 AM (EST)|
Opening Keynote: Media Buying in 2022
This leading executive shares perspectives on the value of Hispanic TV media for brands in the U.S. as well as worldwide and discusses how advertisers are enjoying an unprecedented opportunity for reaching Hispanic viewers across platforms in 2021-22.
|11:30 AM - 11:55 AM (EST)|
Understanding The Hispanic Viewer as a Consumer
This discussion will focus on recent trends and data about Hispanic TV viewership of streamed content, and what viewer consumption tells us about the US Hispanic household.
Thomas Umstead - B+C Multichannel News
Katina Papas Wachter - Head of Ad Sales & Strategy, The Roku Channel
|12:00 PM - 12:35 PM (EST)|
Panel: Media Buying and Advertising Sales
Leading media buyers and sales executives discuss the rapid changes and new opportunities for brand messaging that advanced advertising and streamed content are providing to advertisers.
Court Stroud - Founder/Managing Director
Jason Hall - Estrella Media
Isabel Rafferty - CEO
Michael Roca - Managing Director, Multicultural
|12:40 PM - 1:00 PM (EST)|
Hispanic Audience Data
Get the latest insights on Hispanic audience trends in this presentation from a leading network researcher.
|1:05 PM - 1:20 PM (EST)|
Keynote: Choosing Content for Hispanic Audiences
This leading network executive shares perspectives on the increased profitability of new content creation for Hispanic audiences, worldwide.
|1:25 PM - 1:45 PM (EST)|
Promoting Content to Hispanics
Attracting viewers and subscribers continues to be the primary objective for any content provider, whether they are a network, or a platform. This top promotions exec shares some insights for planning successful campaigns.
|1:50 PM - 2:35 PM (EST)|
Delivering Content to Fans in 2022
This conversation focuses on the evolving business of delivering content to fans, and features leaders in distribution and programming representing both traditional delivery platforms and streamed platforms.
Thomas Umstead - B+C Multichannel News
Beatriz Ascencio - Verizon
Burke Berendes - Condista
Cosette Molina - Senior Programming Manager, Pluto TV en español and Kids
Robert Velez - Vevo
Luis Torres-Bohl - President
|2:40 PM - 3:20 PM (EST)|
Panel: Launching the One Year Countdown to Copa Mundial
This three-part session kicks off the one-year countdown to FIFA World Cup QATAR 2022. It starts with an exclusive interview with the head of the QATAR Host Committee, followed be a brief conversation to explain unique qualities of the 2022 event, and concludes with a panel discussion with leading executives and talent about Telemundo’s Spanish language, live coverage.
Nasser Al-Khater - FIFA World Cup Qatar 2022
Andres Cantor - Chairman
Felipe Cardenas - Staff Writer
Enrique Perez - EP Media Group
Joseph Schramm - Schramm Marketing Group
Eli Velazquez - Executive Vice President, Sports Content, Telemundo Deportes
Ray Warren - Telemundo
|3:25 PM - 4:05 PM (EST)|
The Annual Hispanic Television Summit Award & Closing Remarks
The annual presentation of the Hispanic Television Awards have been the highlight of the Hispanic Television Summit for 19 years. These coveted awards acknowledge recipients in three areas: the pioneers who have built the Hispanic Television industry, the leaders who ensure the profitability and sustainability of Hispanic Television, and the legacy stars and TV series that represent the quality of programming viewed by loyal Hispanic fans, worldwide.
Rafael Eli Award for Pioneer in Hispanic TV (Media & Publicity)
Rafael Eli Award for Pioneer in Hispanic TV (Creative Agency)
Rafael Eli Award for Pioneer in Hispanic TV (Talent)
Hispanic Television Award for Corporate Leadership (Provider)
Hispanic Television Legacy Award for Outstanding Achievement (Talent)
Hispanic Television Legacy Award for Outstanding Achievement (TV Series)