|Wednesday, November 17, 2021|
|11:00 AM - 11:05 AM (EST)|
|11:05 AM - 11:25 AM (EST)|
Opening Keynote Presentation
|11:30 AM - 11:55 AM (EST)|
Opening Keynote Conversation
|12:00 PM - 12:35 PM (EST)|
Panel: Ad-Supported Streaming TV FTW
The rapid rise and widespread penetration of ad-supported streaming television offerings is the media story of the young decade, and its growth trajectory among consumers and marketers appears limitless. We dig into how some of the major aggregators and incorporators of AVOD & FAST programming are transforming the traditional TV landscape, what its future looks like, and the significant challenges that still lie ahead.
|12:40 PM - 1:15 PM (EST)|
Panel: OTT vs. CTV: The Battle for TV’s New ‘OS’
As traditional broadcast and MVPD television delivery mechanisms give way to an avalanche of direct-to-consumer streaming options, the competition to control the gateway between content, advertising and the viewer is becoming intense; we discuss what’s ahead in the world of pucks, sticks and especially smart TVs themselves
|1:20 PM - 1:45 PM (EST)|
|1:50 PM - 2:15 PM (EST)|
|2:20 PM - 2:55 PM (EST)|
Panel: Skinny Bundles & the Legacy of 'Linear'
Despite repeated proclamations to the contrary, the “death” of the linear television channel appears premature in the streaming age; the surprising
|3:00 PM - 3:35 PM (EST)|
Panel: Streaming TV’s ‘Paradox of Choice’
With a blizzard of streaming content choices available to even the most basic of American media households, consumers risk being overwhelmed by even the simplest of viewing decisions; we discuss how programmers and consumers can each benefit by coming improvements in content guidance, navigation, recommendation, and search.
|3:35 PM - 3:40 PM (EST)|