AGENDA

Wednesday, November 17, 2021
11:00 AM - 11:25 AM (EST)

Opening Keynote Presentation: “The Power of Yes: TV + Streaming = Audience Engagement”

Tapping into actionable insights from the Effectv TV Viewership Report and FreeWheel Video Marketplace Report, Heather Coghill and Julia Zangwill discuss the state of consumer viewing behaviors, dispel myths behind the either/or conversation regarding TV and Streaming, and show how brands can unlock the power of audiences who are leaning into television, in all its forms, more than ever before.

Heather Coghill Julia Zangwill
11:30 AM - 12:00 PM (EST)

Opening Keynote Conversation: Redbox

Tim Hanlon Jason Kwong Galen Smith
12:05 PM - 12:45 PM (EST)

Panel: Ad-Supported Streaming TV FTW

The rapid rise and widespread penetration of ad-supported streaming television offerings is the media story of the young decade, and its growth trajectory among consumers and marketers appears limitless. We dig into how some of the major aggregators and incorporators of AVOD & FAST programming are transforming the traditional TV landscape, what its future looks like, and the significant challenges that still lie ahead.

Ashley Rodriguez Andrea Clarke-Hall Ashley Hovey Damian Pelliccone Misha Williams
12:50 PM - 1:30 PM (EST)

Panel: OTT vs. CTV: The Battle for TV’s New ‘OS’

As traditional broadcast and MVPD television delivery mechanisms give way to an avalanche of direct-to-consumer streaming options, the competition to control the gateway between content, advertising and the viewer is becoming intense; we discuss what’s ahead in the world of pucks, sticks and especially smart TVs themselves

Alan Wolk Raghu Kodige Katherine Pond Dirk Wittenborg
1:35 PM - 2:05 PM (EST)

Keynote Presentation: The "How" of Streaming Viewer Behavior

What to watch is less of a choice among today’s TV viewers as the decision of how to watch it. Choices abound, from traditional broadcast TV to cable set-top boxes, to both on-demand and ad-supported streaming services, to smart TV connections vs peripheral devices. Vizio Director of Media Insights & Analytics Devin Fallon and Magid EVP of Global Media & Entertainment Mike Bloxham will discuss and examine viewer attitudes, preferences, and expectations towards these decisions and more, based on the results of a joint consumer research study conducted this year.

Devin Fallon Mike Bloxham
2:10 PM - 2:40 PM (EST)

Keynote Conversation: Fox Weather

A behind-the-scenes look at the launch and future of the new FOX Weather streaming service with its President (and FOX Stations COO) Sharri Berg and on-air meteorologist Amy Freeze; we'll discuss the genesis of its creation, approaches to programming and talent, why streaming (vs. linear TV), ad/monetization strategy, and more.

Tim Hanlon Sharri Berg Amy Freeze
2:45 PM - 3:25 PM (EST)

Panel: Skinny Bundles & The Legacy of 'Linear'

Despite repeated proclamations to the contrary, the “death” of the linear television channel appears premature in the streaming age; the surprising durability of classic channel grids, familiar programmer brands and even a new breed of linear FAST/streaming TV-like channels poses a bevy of opportunities and challenges, which we’ll discuss.

David Bloom Reed Barker Michele Edelman Michael McKenna Erick Opeka Jon Skogmo
3:30 PM - 4:10 PM (EST)

Panel: Streaming TV’s ‘Paradox of Choice’

With a blizzard of streaming content choices available to even the most basic of American media households, consumers risk being overwhelmed by even the simplest of viewing decisions; we discuss how programmers and consumers can each benefit by coming improvements in content guidance, navigation, recommendation, and search.

Dan Frankel Jason COhen Paul Pastor Teresa Phillips David Sanderson
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]