Name
Opening Keynote: How a Major Media Buyer Evaluates Advanced Advertising Opportunities
Date & Time
Tuesday, November 16, 2021, 12:00 PM - 12:30 PM
Jon Lafayette Brad Stockton
Description

Opening Keynote: How a Major Media Buyer Evaluates Advanced Advertising Opportunities

With new data sources, targeting strategies and distribution technologies, how do media buyers decide which proposals to test, which alternatives produce results and which aren’t worth the trouble for their clients. A top media buyer speaks from experience.

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