Name
Panel: Addressable Advertising’s Growing Footprint
Date & Time
Tuesday, November 16, 2021, 12:35 PM - 1:10 PM
Jon Lafayette Daniel Church Adam Gaynor Brian Lin Tim Myers
Description

Panel: Addressable Advertising’s Growing Footprint

More TV networks have been able to mount addressable advertising campaigns across multiple distributors to reach a majority of TV households. Can traditional TV compete with CTV and streaming services to target individual households with appropriate advertising messages?

Join the Session