Name
Panel: Addressable Advertising’s Growing Footprint
Date & Time
Tuesday, November 16, 2021, 12:35 PM - 1:10 PM
Speakers
Jon Lafayette - B+C Multichannel News
Daniel Church - Beachfront
Adam Gaynor - VIZIO
Brian Lin - TelevisaUnivision
Tim Myers - Dish Network Corporation
Daniel Church - Beachfront
Adam Gaynor - VIZIO
Brian Lin - TelevisaUnivision
Tim Myers - Dish Network Corporation
Description
Panel: Addressable Advertising’s Growing Footprint
More TV networks have been able to mount addressable advertising campaigns across multiple distributors to reach a majority of TV households. Can traditional TV compete with CTV and streaming services to target individual households with appropriate advertising messages?
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