Keynote: Enhancing the Olympic Experience for Advertisers
Date & Time
Tuesday, November 16, 2021, 1:50 PM - 2:20 PM
Jon Lafayette Dan Lovinger John Lisko

Keynote: Enhancing the Olympic Experience for Advertisers

No event brings the world together like the Olympics. And consumers are taking the time to watch this multi-faceted, multi-day event in more ways than ever before, creating new and enhanced opportunities for advertisers to reach the most engaged audiences. NBCUniversal, which owns the media rights to the Olympic Games until 2032, is giving clients the greatest possible reach through its OnePlatform strategy by tapping into its vast linear, digital, and streaming portfolio. With a combination of creative and technology options, NBCU has already demonstrated positive marketing and ad impact for its brand partners from past Games, and looks to enhance that impact for future Olympics. Dan Lovinger, executive VP, sales and partnerships for NBC Sports Group will discuss highlights from this year’s Tokyo Games and highlight future enhancement opportunities for the upcoming Winter Olympics and beyond.

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