Paul Pastor, an earlier leader in Direct-To-Consumer services, is currently co-Founder of Struum and co-founder and Chief Business Officer for Firstlight Media, a leading OTT platform provider.
Prior to joining Firstlight, Paul co-founded Unite Broadcast Ventures, a branded SaaS OTT platform to support European local market streaming joint ventures.
Prior to his more recent entrepreneurial path, Paul powered brand, channel and show success at Discovery Communications and The Walt Disney Company.
Paul is the former EVP Network Strategy, Revenue and Operations for the Discovery, Science, Animal Planet and Velocity channels. He was responsible for defining the multiplatform content strategy, establishing new business models and partnerships with producers, distributors, platforms and advertisers, and managing the channels’ $1.5Bln P&L and $500M in content investment. During Paul’s tenure, Discovery achieved its highest ratings in its 30-year history and Science Channel delivered its best ratings 3 years in a row.
As SVP Strategy and Consumer Analytics for the Disney/ABC Television Group, Paul had oversight of the Strategy, CRM, Data & Analytics, Research and Media Planning Teams for ABC, ABC News, ABC Owned Stations, ABC Family, Disney Channel, Disney XD, and Disney Junior. Paul also played a key role in the investment and operational management of the company’s Hulu interest; he was also a significant contributor to Disney Channels’ international expansion efforts, including the company’s free-to-air investments in Russia and Spain.
Paul holds a B.A. degree in economics from the University of Virginia and a MBA from the UCLA Anderson School of Business.