Jackie Gagne currently serves as senior vice president, Multicultural Marketing at HBO Max and HBO, responsible for strategy and development of marketing initiatives to drive brand engagement among African American, Latinx, Asian and LGBTQ+ audiences. She was named to this position in June 2020.
Under Gagne’s leadership, the Multicultural Marketing team supports all original programming franchises, leveraging cultural insights to create culturally relevant campaigns and brand experiences. Her team was named a “Center of Expertise” within WarnerMedia in 2019 and began sharing best practice across HBO and HBO Max.
During her tenure, Gagne has been instrumental in establishing HBO’s Multicultural Marketing strategy and building the team that executes it. In addition to overseeing an extensive list of award-winning promotional campaigns and experiential events, she has used the platform to highlight diverse voices and storytellers through numerous initiatives including, the recent launch of HBO Max Pa’lante!, a social-first audience initiative elevating Latinx talent on HBO Max, HBO Power of Visibility (POV) which celebrates the diversity of the behind-the-scenes talent that brings HBO’s programming to life, the HBO Asian Pacific American Visionaries short film competition for emerging directors of Asian and/or Pacific Islander descent, and most recently, the Our Stories To Tell, a campaign aimed at engaging with and servicing diverse and multicultural audiences through cultural programming and relatable storytelling.
Jackie also currently serves on the board of ColorComm, the nation’s leading women’s platform addressing diversity and inclusion across the communications, marketing, advertising, and media industries. In 2018, she received the organization’s Circle Award which recognizes women of color who help strengthen underrepresented voices in the industry.
Jackie holds a BA in English from Binghamton University. Born and raised in Brooklyn, NY, she now lives in Maplewood, NJ with her husband and 2 children.