Katherine Pond is the Vice President of Business Development at VIZIO, leading digital distribution, content acquisition, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed deals across content distribution and acquisition, IP technology, advertising, and data verticals. Katherine has a history of building, growing, and monetizing new lines of business, including VIZIO’s recent re-brand and launch of its O&O service: WatchFree+. She was named Concordia University Irvine’s 2020 Alumna of the Year for Professional Achievement, was chosen as one of Cynopsis’ 2020 Top Women in Media, selected for Next TV's 'The Watch List' 2020 as an executive shaping the future of the streaming business and named to Orange County’s 40 Under 40 (2019). Katherine is passionate about the development and success of future generations, serving as a mentor at her alma mater, and co-founding VIZIO’s Ascend Women’s Network, which helps promote the success of women by supplying opportunities to grow through mentorship, leadership, education and networking.