A celebrated multi-media star, folk hero, truth teller, and treasured cultural icon: With his snow-white hair, luxuriant mustache, and rotund, guayabera-clad physique, Don Cheto is everywhere, on radio, television, in feature films, documentaries, music, video games, and high in the sky, beaming down on traffic from massive billboards.
The #1 most recognizable personality on Spanish language radio, the 63-year old grandfather hosts the Don Cheto Al Aire morning show, broadcasting live 7:00 a.m. – 10 a.m. from his Estrella Media studios in Los Angeles. Syndicated in 44 markets in the U.S. and Mexico, the long-running show featuring regional Mexican music, Don Cheto is a vibrant cultural touchstone connecting millions of households.
His free-flowing opinions touch on everything from home remedies, child rearing, and romance, to sports, politics, and music. A celebrated roster of recording artists, actors, athletes, and comedians, visits to premiere songs, publicize movies, launch tours, promote sporting events, marvel at Don Cheto’s colossal collection of sneakers, and receive his on-air blessings.
As a judge on the award-winning EstrellaTV entertainment competition series Tengo Talento, Mucho Talento, Don Cheto encourages the contestants’ dreams of stardom, while lending his comedic take on their performances. He has also co-hosted the televised Premios de la Radio, the leading awards show honoring Regional Mexican recording artists.