Opening Keynote-On Addressability Progress Report

The On Addressability initiative, launched a year ago by Comcast Advertising, Cox Media and Spectrum Reach, has been taking big steps forward in helping “turn on” addressability for a host of other distributors and programmers. Marcien Jenckes, who oversees Comcast Cable’s advertising business, including Effectv and FreeWheel, talks about the importance of why television, in all its forms, must embrace data for targeting, measurement and attribution to ensure its continued growth and relevancy to marketers. He is also joined by fellow On Addressability participants David Kline, Spectrum Reach and Louis Gump, Cox Media to discuss what’s ahead for the industry.