Name
Striking the Right Media Mix for your Tuned-in Audience
Date & Time
Thursday, September 17, 2020, 2:30 PM - 3:15 PM
Tara Gotch Robyn Green George Ingram Michael Shang Kevin Whitcher
Description

Striking the Right Media Mix for your Tuned-in Audience

With data, today's marketers can identify the prime targets for their advertising messages, but face a fragmented media environment. Where to find them, how to reach them, what to measure? Join StackAdapt, Discovery, Comscore, Oracle and Wunderman Thompson as they discuss how to unlock the potential of linear and connected TV, and how advertisers are overcoming today’s measurement challenges with modern and effective solutions. Presented by StackAdapt.  

Moderator: Jon Lafayette - Broadcasting+Cable

Panelists: 

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