Robyn Green - Discovery
George Ingram - Wunderman Thompson
Michael Shang - StackAdapt
Kevin Whitcher - Oracle Data Cloud
Striking the Right Media Mix for your Tuned-in Audience
With data, today's marketers can identify the prime targets for their advertising messages, but face a fragmented media environment. Where to find them, how to reach them, what to measure? Join StackAdapt, Discovery, Comscore, Oracle and Wunderman Thompson as they discuss how to unlock the potential of linear and connected TV, and how advertisers are overcoming today’s measurement challenges with modern and effective solutions. Presented by StackAdapt.
Moderator: Jon Lafayette - Broadcasting+Cable