As Vice President of Sales for Comscore’s national media clients, Tara Gotch oversees a team and portfolio of enterprise, medium and small business clients ranging across all Comscore products, with a focus on national TV, digital and cross-platform. “I’m heavily invested in the future of Comscore as the leader of cross-platform measurement,” Tara says. “I believe in our importance as a third-party measurement provider, and the value Comscore data brings to clients of all sizes across a wide range of industries and business models.” Tara brings more than a decade of industry experience to her current role at Comscore. Starting her career at Comcast/NBCUniversal, Tara spent more than seven years on the Ad Sales team working across a number of Networks and Platforms (Cable, Broadcast, Digital, OnDemand). In 2013, she joined Rentrak, where she served as Director of Sales for OnDemand Essentials and National Networks, until assuming her role at Comscore, following the 2016 merger between the two companies.