Panel Discussion: Television Gets “Smart”

As “TV” consumption continues to not only grow, but also morph and splinter into a myriad of viewing environments, it doesn’t take a rocket scientist to recognize that legacy sample-based linear measurement methodology can no longer be solely relied upon to divine the entirety of viewing behavior.  In this panel, we will discuss the growing array of new data sources that programmers and advertisers are tapping into to help discern real-world video consumption.

Moderator: George Ivie - Media Rating Council (MRC)

Panelists: