"Kelly Perone is senior vice president, product strategy for Effectv (formerly known as Comcast Spotlight), the advertising sales division of Comcast Cable. Kelly leads the product strategy team responsible for creating and defining Effectv’s roadmap of new, technology-supported products, capabilities and enhancements.
In this role, Kelly focuses on all aspects of decision making and business planning for new products and enhancements for existing products. In addition, she and her team identify which solutions position Comcast Spotlight for today and the future providing clients the best experience, products, results and value.
Prior to joining Effectv in 2017, Kelly served as senior vice president, product at Tremor Video, now Telaria Inc (TLRA), where she oversaw its SSP and DSP development of video advertising opportunities across devices. During her tenure, Kelly spearheaded Tremor Video’s product transformation from an ad network to a combined media and ad tech company. She was responsible for increasing and strengthening company output to transform its value proposition in the marketplace, growing revenue and EBIDTA, and successfully exiting the DSP to a global mobile marketing company.
Prior to Tremor Video, Kelly held various product leadership positions at small media and ad tech startups in New York City, and created the original digital campaign stewardship platform for Donovan Data Systems for the U.S., U.K., Canadian and German markets (now Media Ocean’s Prisma).
Kelly earned a Master of Arts in Rhetoric and Professional Communication from Iowa State University. She resides in New Jersey with her family."