John Batter - MarketCast
Justin Evans - Samsung Ads
Yan Liu - TVision Insights
Panel Discussion: Data Analytics: TV's New Table Stakes
Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into a world of data-fueled “insights and analytics” to become an important functional discipline for survival and success.
Moderator: Jonathan Steuer - VideoAmp