Full Name
John Batter
Job Title
As MarketCast CEO, John is responsible for setting and executing MarketCast’s strategic growth initiatives across its entertainment, technology, sports and lifestyle brand research client segments. Before joining MarketCast, he was CEO of Gracenote, the digital and data arm of Tribune Media Company, which he helped establish as the world’s leading entertainment metadata services and ACR technology company prior to its sale to Nielsen in 2017.

Previously, John was CEO of M-GO (FandangoNow), a digital TV and movie streaming service created by DreamWorks Animation and Technicolor. Prior to M-GO, John led DreamWorks Animation’s worldwide production, post-production, technology, and studio finance divisions, helping bring iconic movies such as “Shrek” and “Madagascar” to global audiences. He has also held leadership positions at Electronic Arts, where he led EA’s studios during a period of massive growth and started EA Mobile, expanding the company’s console-based gaming into the burgeoning mobile gaming space.
John Batter