Name
Panel Discussion: Data Analytics: TV’s New Table Stakes
Date & Time
Thursday, October 1, 2020, 12:05 PM - 12:45 PM
Speakers
Janet Balis - Media & Entertainment Strategy Practice Leader
John Batter - MarketCast
Justin Evans - Samsung Ads
Yan Liu - TVision Insights
John Batter - MarketCast
Justin Evans - Samsung Ads
Yan Liu - TVision Insights
Description
Panel Discussion: Data Analytics: TV's New Table Stakes
Understanding the vicissitudes of viewing behavior has always been an important part of TV’s programming and advertising calculus, but the manners of how and the skills needed to do so have dramatically advanced in recent years. This panel will discuss how the relatively quaint art of “media research” has rapidly morphed into a world of data-fueled “insights and analytics” to become an important functional discipline for survival and success.
Moderator: Jonathan Steuer - VideoAmp
Panelists:
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