Name
Panel Discussion: TV Ad Attribution & Data-Enabled ROI
Date & Time
Friday, October 2, 2020, 11:00 AM - 11:30 AM
Ethan Heftman Bob Ivins Noah Levine Michael Piner
Description

Panel Discussion: TV Ad Attribution & Data-Enabled ROI

A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s advanced advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

Moderator: Howard Shimmel - Janus Strategy & Insights
Howard Shimmel

Panelists:

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