Panel Discussion: TV Ad Attribution & Data-Enabled ROI

A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s advanced advertising potential by creating more precise marketing target segments – far beyond classic ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

Moderator: Howard Shimmel - Janus Strategy & Insights

Panelists: