David has over 25 years’ experience in consulting, strategy development, business analytics and product management. David is responsible for aligning Tru Optik's solution portfolio with marketplace needs by leveraging internal capabilities and identifying external assets that enhance Tru Optik's ability to help companies monetize and measure streaming media. Prior to joining Tru Optik, David stood up and led the E-Commerce Practice Area at Nielsen, where his team worked with many of the world’s largest advertisers and retailers to develop winning data-driven e-commerce strategies. David previously headed the Business Insights function at Ocean Spray Cranberries and consulted for emotion-recognition platform A.