Name
Panel Discussion: The Great Measurement Debate
Date & Time
Friday, October 2, 2020, 11:35 AM - 12:15 PM
Speakers
Kimberly Gilberti - Nielsen
Raghu Kodige - Alphonso
Alejandro Rojas - Parrot Analytics
David Wiesenfeld - Tru Optik
Kimberly Gilberti Raghu Kodige Alejandro Rojas David Wiesenfeld
Description

Panel Discussion: The Great Measurement Debate

We conjecture about the merits (and shortcomings) of the major mechanisms used to best measure viewing in the post-modern TV/video age – panel sampling, ACR, set-top data, social & more!

Moderator: Tom Weiss - Deductive, A MarketCast Company
Tom Weiss

Panelists:

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