Raghu Kodige - Alphonso
Alejandro Rojas - Parrot Analytics
David Wiesenfeld - Tru Optik
Panel Discussion: The Great Measurement Debate
We conjecture about the merits (and shortcomings) of the major mechanisms used to best measure viewing in the post-modern TV/video age – panel sampling, ACR, set-top data, social & more!
Moderator: Tom Weiss - Deductive, A MarketCast Company