Kim Gilberti is a 20+ year media executive with deep industry experience across product development, technology and commercial operations. As the senior vice president for product management, Gilberti has leadership and strategic responsibility for Nielsen’s Advanced TV products including Addressable TV, Big Data, Connected TV, and Data-Driven Linear. In this role, Gilberti leverages big data assets such as smart TVs and set top box data along with Nielsen’s gold-standard panel methodology to create next-generation measurement capabilities for addressable and connected TV platforms.
Understanding the power of first-party data, she’s working to democratize advanced audience tools and technology that allow media buyers and sellers to plan and measure audiences beyond age and gender demographics. With Gilberti at the helm of its Advanced TV product portfolio, Nielsen is doubling down on its mission of leveraging best in class data sources to help the industry monetize and measure all of the ways that consumers are connecting and engaging with content and ads.
Prior to her current role, Gilberti was responsible for the integration of additional data sources into the National TV currency to ensure all viewing to the TV glass, inside and out of the home, is being captured and measured. She also led the company’s strategy to transform how Local TV is measured by integrating big data from set top boxes and the Nielsen Portable People Meter (PPM) into the Local TV measurement and leading the retirement of TV diaries.
Gilberti is a resident of Tampa, FL and is a graduate of Brooklyn College.