Pete Doe is Chief Research Officer at clypd (Xandr), based in New York City. He has over twenty-five years’ experience in market research, audience measurement and statistical modeling techniques.
In his current role he has responsibility for the integrity of data and algorithms in clypd’s TV systems, with the objective of making TV advertising more data-driven and effective. He also founded and chairs the Advanced Targets Standards Group, a group of media owners and agencies created to define standards for advanced audience buying and selling. He is also a member of the ARF Research Leadership Committee and is a co-chair of the ARF Analytics Council.
Prior to clypd, Pete spent 11 years at Nielsen where he was a primary architect of Nielsen’s data integration products and contributed to patented innovations in Set Top Box measurement, Digital and Outdoor Advertising Research.
Before moving to the United States in 2003, Pete was a board director at RSMB TV Research, UK, where he worked primarily on the BARB TV audience measurement currency as well as data fusion projects. He started his career at NOP Market Research in London.
Pete is a frequent presenter at industry conferences and has presented papers on a wide variety of subjects including TV, Online, Radio, Print, Outdoor, Cross-media measurement, Advertising Effectiveness and Big Data.
Pete is a graduate of King’s College, London University.