Panel Discussion: “TV” Audience Measurement in a Digital World

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape.  Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators and advertisers can keep up, and ultimately benefit.

Moderator: Jane Clarke - Coalition for Innovative Media Measurement (CIMM)

Panelists: