John Hoctor is the General Manager of LiveRamp TV and the co-founder and CEO of Data Plus Math, recently acquired by LiveRamp. John oversees product, operations, and support of measurement, addressable TV, and advanced TV solutions. Previously, he also co-founded IntegralReach, which developed the first data-driven linear platform for TV. IntegralReach was acquired by Rovi in 2013 where John then served as Senior Vice President and GM of Rovi Analytics. His keen interest in advanced data solutions for the television industry can be traced back to his time at Navic Networks, where he served as Vice President of Business Development and Marketing, before the company was acquired by Microsoft. John holds a Bachelors of Science and Masters of Science from MIT.